Phase 2 Modules

A business can pick specialist modules from any of the four partner institutions.
The specialist modules are within the key 7 themes:

Financial Management

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    Finance for Managers

    This 2-day course will introduce accounting and financial management, by interpretation of financial statements and examination of basic management accounting techniques. Using the balanced scorecard model, the range of performance indicators relevant to performance will be discussed.

    Module available at:
    • Bangor University

    Pricing for profit

    This 2-day course will examine pricing in context of business strategy. Participants will apply a variety of costing and pricing techniques in their own organisation. Designed for managers in a non-accounting function requiring an understanding of finance and price setting, or small business owners.

    Module available at:
    • Bangor University

    Understanding Costs and Budgets

    This 2-day course will introduce you to different elements of costing, forecasting and budgeting, whilst developing your ability to plan and control the resources of your organisation.

    Module available at:
    • Grŵp Llandrillo Menai

    Effective resource planning and Budgeting

    This 2-day course will introduce you to the elements of budget forecasting, budget planning and monitoring performance using Key Performance Indicators (KPI’s), within your organisation.

    Module available at:
    • Grŵp Llandrillo Menai

Business Strategy

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    Business Planning

    This 2-day course will introduce you to the fundamentals of business planning.

    Module available at:
    • Bangor University

    Commercial Risk Management

    This 2-day course will involve reviewing a range of risk management theories, alongside assessment tools and techniques designed to provide a detailed analysis of risk. Including the proactive identification and avoidance of risk as well as completing risk assessments. Participants will learn how to: prepare for, conduct, review and improve the awareness and treatment of risk in their own organisations.

    Module available at:
    • Bangor University

    Leadership & Change

    This 2-day course develops knowledge and understanding of the organisational environment, culture and ethics required for formal management roles. Relevant to those working or aspiring to work in management and leadership roles within the public, private and voluntary sectors.

    Module available at:
    • Bangor University

Sales & Marketing

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    Business Marketing

    This 2 day course focuses on developing an understanding of the overall marketing process; how to set goals, objectives and budgets, examine the marketing environment to enable effective targeting and planning for your business along with an understanding of the key promotional activities that will help an organisation attract new customers and maintain customer loyalty that will ultimately drive growth.

    Module available at:
    • Grŵp Llandrillo Menai

    Consumer Psychology

    This 2-day course will show how understanding your target market gives you competitive advantage in your market place. There are many psychological factors involved in the purchasing decision and you will explore the various elements of buying behaviour and shopping patterns that can be identified to shape your customer care.

    Module available at:
    • Grŵp Llandrillo Menai

    Sales and Promotion

    This 2-day course will illustrate that sales and promotion are areas essential for business success for getting your product or service communicated to the public in an effective, and eye catching way. Focussing on marketing, planning communication and campaign management.

    Module available at:
    • Grŵp Llandrillo Menai

    Visual Marketing

    This 2-day course focuses on image as the centre of visual communication and the impact of persuasion on consumer’s buying behaviour. Giving an understanding of how each strand in business promotion needs images in different formats, whether for online use in social media or websites or for use in more traditional print media.

    Module available at:
    • Bangor University

    Social Media Marketing

    This 2-day course reviews the use of social media for marketing and PR and provides insight on how customers are increasingly engaging with social media. Participants will analyse the impact of social networking and the implications of this for customer service. They will identify and combine technologies and platforms to develop a coherent social media marketing approach for their business.

    Module available at:
    • Bangor University

    Integrated Marketing Communications

    This module examines the process by which an integrated marketing communications programme is planned, developed and executed.

    The development of an integrated marketing communications plan requires an understanding of the overall marketing process, how companies organise for advertising and other promotional functions, buyer behaviour, communication's theory and how to set goals, objectives and budgets. Participants will work on a targeted work-related task that examines and gains understanding of their organisations corporate preferred future direction, environment and circumstances, in which these activities take place. This will include the various regulatory, social and economic factors that affect the organisations integrated marketing communications programme. Participants work on the creation of a strategy and plan to maximise the potential opportunities and challenges of their work place.

    Module available at:
    • Bangor University

Developing People

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    Essentials Human Resource Management

    This 2-day module will examine the role of human resources in your organisation and analyse how an effective people management approach can be utilised to maximise organisational advantage.

    Module available at:
    • Grŵp Llandrillo Menai

    Human Resource Management

    This 2-day course examines the role of human resources and analyses how an effective people management approach can be utilised to maximise organisational advantage. The module aims to establish principles of human resources management and to explore the effectiveness of varying practices in a range of organisational contexts. Introduces the concept of performance monitoring and methods of best practices for employee engagement.

    Module available at:
    • Bangor University

    Resourcing Talent part one (Succession Planning)

    This 2-day course will introduce you to the strategic implications of successfully resourcing your organisation in the short and mid-term. Focussing on labour markets, best practice in recruitment and selection and your short and long term people resourcing strategy.

    Module available at:
    • Grŵp Llandrillo Menai

    Resourcing Talent part two (Succession Planning)

    This 2-day course will look at how you can retain key talent within your organisation following the recruitment process whilst also looking into the longer term. Focussing on developing an effective retention strategy, implementing a culture of talent management and developing a robust performance management system

    Module available at:
    • Grŵp Llandrillo Menai

    Stress Management

    This 2-day course considers approaches used to minimise stress in both the general public and in the workplace. The module will outline the theory of stress and consider the nature of stress management interventions. The emphasis will be on learning to manage stress effectively both in occupational and personal settings and how this can enhance individual health and wellbeing.

    Module available at:
    • Bangor University

    Resilience in the Work place

    This 2-day course will provide strategies and techniques to develop mental toughness and resilience. Reflects on how stress manifests itself in different organisations and the impacts on all individuals within a workforce environment. Participants will recognise why they excel or struggle with certain tasks and this provides an opportunity to formulate a personal and organisational strategy to maximise career or business potential.

    Module available at:
    • Bangor University

    Mindfulness

    This 2-day course will deepen your awareness and understanding of the ways we think and feel and of our responses to internal and external events. Examine mindful approaches to difficulty both for self and for others; develop an experiential, reflective, investigative approach to learning; and demonstrate applications of mindfulness in the workplace. Training is a highly interactive, and participatory.

    Module available at:
    • Bangor University

    Essential Coaching Skills

    This 2-day course enables participants to increase their interpersonal and communication skills as well as develop knowledge, understanding and practical application of workplace coaching. This essential coaching skills programme will benefit both the participant's and receptors of coaching, by increasing their confidence, initiative, flexibility and performance, which in turn will increase workplace effectiveness, working relationships and organisational capacity.

    Module available at:
    • Bangor University

    Managing Teams

    This 2-day course develops knowledge, understanding and ability in leading and motivating a team effectively. Participants review team dynamics and how this is translated back into the workplace; the dynamics of a team including roles and responsibilities; motivation and team development; leading teams effectively and how this reflects on team behaviour.

    Using this knowledge participants will plan and implement a team activity reviewing the effectiveness of the planned activity to consider how this relates to their own continuous personal and professional development.

    Module available at:
    • Bangor University

    Introduction to Leadership

    This 2-day course introduces you to the fundamentals of leadership.

    Module available at:
    • Bangor University

    Effective Management

    This introductory module will provide participants with an understanding of the management role in improving management performance. Participants will be able to assess their own development opportunities and be able to plan their own development through the study of organisational structures, management roles and responsibilities, human behaviours and personal management styles and personal development planning.

    Module available at:
    • Bangor University

    Creating High Performing Teams

    The module aims to give you or your team leader/manager the knowledge and understanding on how to build a team that delivers consistent high level of performance in your business. You will learn what makes a high performing team; how to build the team and what is needed to maintain the team’s performance in the future.

    Module available at:
    • Grŵp Llandrillo Menai

    Train the Trainer

    The module aims to show and support participants in understanding the principles and actions involved in developing effective training programmes. It will provide the participant with key competencies of delivering effective and memorable training programmes and evaluating the training programme to ensure that it is useful, motivating and educational, leading to organisational improvement.

    Module available at:
    • Grŵp Llandrillo Menai

Managing Operations

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    Project Management

    This 2-day course will support you to understand the principals involved in managing an effective project. It will provide the student with key competencies of planning, delivering and evaluating a project to ensure that it is delivered successfully to their project specification and organisation requirements.

    Module available at:
    • Grŵp Llandrillo Menai

    Event Management

    This 2-day course will support you in understanding the processes of delivering an effective event. It will provide you with key competencies of organising and planning an event to ensure that it is delivered successfully, specific to their business/business area.

    Module available at:
    • Grŵp Llandrillo Menai

    Effective Management

    This 2-day course provides an understanding of the management role in improving performance. Assessing development opportunities and to be able to plan development through the study of organisational structures, management roles and responsibilities, human behaviours, personal management styles and personal development planning.

    Module available at:
    • Bangor University

    Applying Project Management in the Workplace

    This module will develop knowledge and understanding of the principle concepts of project management as applied in organisations as well as the ability to interpret and develop project management plans. The discussions and exercises relate practical techniques and methods to day-to-day usage.

    The course is aligned with internationally recognised standards, best practices, trends and methodologies and is designed to equip participants with the skills needed to work in a project environment.

    Module available at:
    • Bangor University

    Effective Project Delivery

    This module aims to develop knowledge and understanding of how to manage, monitor and control project activities and resources to successfully complete a project. Focusing on key practices that are used to implement a project through to completion.

    The processes and techniques for monitoring and controlling a project will be explained and an understanding of planning techniques developed through practical application and discussion.

    This includes: tracking and control methods and techniques; Integration of scope, schedule, cost, risk, quality and resource management; change control; reporting and using technology; stakeholder engagement and meetings; contractor versus owner perspectives; document management; product acceptance and phase / project closure.

    Module available at:
    • Bangor University

Business Communications

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    Business Communication Skills

    This 2-day course will enable you to develop an understanding of the principles of effective communication and identify the main barriers to effective communication within business scenarios.

    Module available at:
    • Grŵp Llandrillo Menai
    • Wrexham Glyndŵr University

    Customer Service

    This 2-day course will look at competitive advantage as an essential element of business success. Customer service strategies to facilitate competitive advantage are significant in many business environments but particularly evident and effective in a retail context. Customer service strategies will be investigated and methods of strategy implementation considered.

    Module available at:
    • Grŵp Llandrillo Menai

    Behaviour in Business

    This 2-day course in behavioural science provides a unique and valuable contribution to our understanding of complex human behaviour. This module provides an introduction to the main principles of human behaviour, and specifically how these principles have been applied in the work place to solve problems of safety, create a better work environment and increase performance.

    Module available at:
    • Bangor University

    Negotiation skills

    This 2-day course reviews a diversity of negotiation theory, alongside factors that affect negotiation practice such as use of power and influence, personality and communication skills. A range of techniques appropriate to different situations and people will be utilised. Participants will learn more about themselves and their approach in order to assess their ability to: prepare for, conduct, review and improve negotiations in their own organisations.

    Module available at:
    • Bangor University

    Integrated Marketing Communications

    This 2-day course examines the process by which an integrated marketing communications programme is planned, developed and executed Develops an understanding of the overall marketing process, how companies organise advertising and other promotional functions, buyer behaviour, communication's theory and how to set goals, objectives and budgets. Participants will examine and gain understanding of the environment in which these activities take place, including the various regulatory, social and economic factors that affect the organisations integrated marketing communications program.

    Module available at:
    • Bangor University
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