Phase 2 Modules

A business can pick specialist modules from any of the four partner institutions.
The specialist modules are within the key 7 themes:

Financial Management

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    Finance for Managers

    This 2-day course will introduce accounting and financial management, by interpretation of financial statements and examination of basic management accounting techniques. Using the balanced scorecard model, the range of performance indicators relevant to performance will be discussed.

    Module available at:
    • Bangor University

    Pricing for profit

    This 2-day course will examine pricing in context of business strategy. Participants will apply a variety of costing and pricing techniques in their own organisation. Designed for managers in a non-accounting function requiring an understanding of finance and price setting, or small business owners.

    Module available at:
    • Bangor University

    Understanding Costs and Budgets

    This 2-day course will introduce you to different elements of costing, forecasting and budgeting, whilst developing your ability to plan and control the resources of your organisation.

    Module available at:
    • Grŵp Llandrillo Menai

    Effective resource planning and Budgeting

    This 2-day course will introduce you to the elements of budget forecasting, budget planning and monitoring performance using Key Performance Indicators (KPI’s), within your organisation.

    Module available at:
    • Grŵp Llandrillo Menai

    Financial Decision Making

    This 2-day course will introduce you to different methods of calculating return on investment, capital expenditure and asset depreciation and the methods of financial decision making within your organisation.

    Module available at:
    • Wrexham Glyndŵr University

Business Strategy

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    Business Planning

    This 2-day course will introduce you to the fundamentals of business planning.

    Module available at:
    • Bangor University

    Commercial Risk Management

    This 2-day course will involve reviewing a range of risk management theories, alongside assessment tools and techniques designed to provide a detailed analysis of risk. Including the proactive identification and avoidance of risk as well as completing risk assessments. Participants will learn how to: prepare for, conduct, review and improve the awareness and treatment of risk in their own organisations.

    Module available at:
    • Bangor University

    Leadership & Change

    This 2-day course develops knowledge and understanding of the organisational environment, culture and ethics required for formal management roles. Relevant to those working or aspiring to work in management and leadership roles within the public, private and voluntary sectors.

    Module available at:
    • Bangor University

    Introduction to International development

    This 2-day course will introduce the principles of international development, cultural considerations and the identification of new markets within a global marketplace. This course will enable you to understand the risks and opportunities for your organisation within the global business environment.

    Module available at:
    • Wrexham Glyndŵr University

    Strategic Thinking

    This 2-day course involves the generation and application of unique business insights and opportunities intended to create competitive advantage for a firm or organisation. Preparing you to develop your own strategic thinking process for your own organisation or business, harnessing new methods and current business thinking to develop your organisations strategic direction.

    Module available at:
    • Wrexham Glyndŵr University

    Business Idea Development

    This 2-day course will enable you to understand the processes involved in developing and generating new business ideas aimed at growing your organisation. This will include generating new business ideas and taking your idea from concept to market.

    Module available at:
    • Wrexham Glyndŵr University

Sales & Marketing

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    Business Marketing

    This 2 day course focuses on developing an understanding of the overall marketing process; how to set goals, objectives and budgets, examine the marketing environment to enable effective targeting and planning for your business along with an understanding of the key promotional activities that will help an organisation attract new customers and maintain customer loyalty that will ultimately drive growth.

    Module available at:
    • Grŵp Llandrillo Menai

    Consumer Behaviour

    This 2-day course explores why people buy things and how products and services shape people’s lives. Covering theories of learning and the role of memory, the influence of values and motivation; personality and attitude; decision making; the role of others; culture and the dark side of consumption.

    Module available at:
    • Wrexham Glyndŵr University
    • Bangor University

    Consumer Psychology

    This 2-day course will show how understanding your target market gives you competitive advantage in your market place. There are many psychological factors involved in the purchasing decision and you will explore the various elements of buying behaviour and shopping patterns that can be identified to shape your customer care.

    Module available at:
    • Grŵp Llandrillo Menai

    Sales and Promotion

    This 2-day course will illustrate that sales and promotion are areas essential for business success for getting your product or service communicated to the public in an effective, and eye catching way. Focussing on marketing, planning communication and campaign management.

    Module available at:
    • Grŵp Llandrillo Menai

    Visual Marketing

    This 2-day course focuses on image as the centre of visual communication and the impact of persuasion on consumer’s buying behaviour. Giving an understanding of how each strand in business promotion needs images in different formats, whether for online use in social media or websites or for use in more traditional print media.

    Module available at:
    • Bangor University

    Social Media Marketing

    This 2-day course reviews the use of social media for marketing and PR and provides insight on how customers are increasingly engaging with social media. Participants will analyse the impact of social networking and the implications of this for customer service. They will identify and combine technologies and platforms to develop a coherent social media marketing approach for their business.

    Module available at:
    • Bangor University

    Strategic Selling

    This 2-day course will enable you to apply strategic thinking to your sales strategy and processes which will include market identification and demographics, managing your sales process and maximising opportunities.

    Module available at:
    • Wrexham Glyndŵr University

    Marketing Essentials

    This 2-day course is about recognising the importance of marketing’s role in driving success and delivering results. You will learn about the different functions of marketing in the 21st century and will study how an appreciation of consumer behaviour and the marketing environment can enable effective targeting and planning for your business.

    Module available at:
    • Wrexham Glyndŵr University

    Creating Events

    This 2-day course will introduce the constituent elements required for effective event planning. Enabling you to develop practical skill in creating and planning an event relevant to your business.

    Module available at:
    • Wrexham Glyndŵr University

    Advertising and Branding

    In the 21st century brands have become one of the most valuable assets on an organizations balance sheet. For example, it is estimated that 71% of McDonalds total value can be attributed to its brand. In this 2-day course we will explore what makes brands so valuable, and how organizations can build and develop successful brands.

    Module available at:
    • Wrexham Glyndŵr University

    Introduction to Digital Marketing

    This 2-day course is about appreciating the importance of the ever-evolving digital landscape and understanding how to develop skills to improve digital marketing effectiveness. It will provide you with an awareness of the nature of the challenges and opportunities within the digital environment, and outlines the skills and tools required to support marketing activities online.

    Module available at:
    • Wrexham Glyndŵr University

    Harnessing the power of big data

    Data is everywhere – but what does it mean for your business. This 2-day course will introduce you to the principles of data analysis and enable you to better utilise the data you already hold within your organisation. It will also include a short session on the upcoming GDPR legislation, taking effect in April 2018.

    Module available at:
    • Wrexham Glyndŵr University

    Customer Service Excellence

    This 2-day course will provide an introduction to the mastery of service in differing sectors of business activity in the public, private and third sectors and enable you to understand the impact of the customer experience on your own organisation.

    Module available at:
    • Wrexham Glyndŵr University

Developing People

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    Essentials Human Resource Management

    This 2-day module will examine the role of human resources in your organisation and analyse how an effective people management approach can be utilised to maximise organisational advantage.

    Module available at:
    • Grŵp Llandrillo Menai

    Human Resource Management

    This 2-day course examines the role of human resources and analyses how an effective people management approach can be utilised to maximise organisational advantage. The module aims to establish principles of human resources management and to explore the effectiveness of varying practices in a range of organisational contexts. Introduces the concept of performance monitoring and methods of best practices for employee engagement.

    Module available at:
    • Bangor University

    Resourcing Talent part one (Succession Planning)

    This 2-day course will introduce you to the strategic implications of successfully resourcing your organisation in the short and mid-term. Focussing on labour markets, best practice in recruitment and selection and your short and long term people resourcing strategy.

    Module available at:
    • Grŵp Llandrillo Menai

    Resourcing Talent part two (Succession Planning)

    This 2-day course will look at how you can retain key talent within your organisation following the recruitment process whilst also looking into the longer term. Focussing on developing an effective retention strategy, implementing a culture of talent management and developing a robust performance management system

    Module available at:
    • Grŵp Llandrillo Menai

    Stress Management

    This 2-day course considers approaches used to minimise stress in both the general public and in the workplace. The module will outline the theory of stress and consider the nature of stress management interventions. The emphasis will be on learning to manage stress effectively both in occupational and personal settings and how this can enhance individual health and wellbeing.

    Module available at:
    • Bangor University

    Resilience in the Work place

    This 2-day course will provide strategies and techniques to develop mental toughness and resilience. Reflects on how stress manifests itself in different organisations and the impacts on all individuals within a workforce environment. Participants will recognise why they excel or struggle with certain tasks and this provides an opportunity to formulate a personal and organisational strategy to maximise career or business potential.

    Module available at:
    • Bangor University

    Mindfulness

    This 2-day course will deepen your awareness and understanding of the ways we think and feel and of our responses to internal and external events. Examine mindful approaches to difficulty both for self and for others; develop an experiential, reflective, investigative approach to learning; and demonstrate applications of mindfulness in the workplace. Training is a highly interactive, and participatory.

    Module available at:
    • Bangor University

    Engaging and Leading People

    This 2-day course will introduce you to Human Resource theories and practices which underpin the functions of leading and engaging people and enable you to develop a critical understanding of characteristics in engaged employees and to fully understand the critical links between engagement and organisational success.

    Module available at:
    • Wrexham Glyndŵr University

    Essential Coaching Skills

    This 2-day course enables participants to increase their interpersonal and communication skills as well as develop knowledge, understanding and practical application of workplace coaching. This essential coaching skills programme will benefit both the participant's and receptors of coaching, by increasing their confidence, initiative, flexibility and performance, which in turn will increase workplace effectiveness, working relationships and organisational capacity.

    Module available at:
    • Bangor University

    Managing Teams

    This 2-day course develops knowledge, understanding and ability in leading and motivating a team effectively. Participants review team dynamics and how this is translated back into the workplace; the dynamics of a team including roles and responsibilities; motivation and team development; leading teams effectively and how this reflects on team behaviour.

    Module available at:
    • Bangor University

    Introduction to Leadership

    This 2-day course introduces you to the fundamentals of leadership.

    Module available at:
    • Bangor University

Managing Operations

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    Project Management

    This 2-day course will support you to understand the principals involved in managing an effective project. It will provide the student with key competencies of planning, delivering and evaluating a project to ensure that it is delivered successfully to their project specification and organisation requirements.

    Module available at:
    • Grŵp Llandrillo Menai

    Event Management

    This 2-day course will support you in understanding the processes of delivering an effective event. It will provide you with key competencies of organising and planning an event to ensure that it is delivered successfully, specific to their business/business area.

    Module available at:
    • Grŵp Llandrillo Menai

    Effective Management

    This 2-day course provides an understanding of the management role in improving performance. Assessing development opportunities and to be able to plan development through the study of organisational structures, management roles and responsibilities, human behaviours, personal management styles and personal development planning.

    Module available at:
    • Bangor University

    Preparing for Export

    This 2-day course is aimed at companies who are new to exporting to a global market and includes: Market analysis, considerations for Market entry and International finance, contracts and logistics.

    Module available at:
    • Wrexham Glyndŵr University

    Operational Management

    This 2-day course will enable you to develop an understanding of how Operations Management can contribute to the overall long-term success of your organization by the effective and efficient use of resources.

    Module available at:
    • Wrexham Glyndŵr University

Business Communications

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    Business Communication Skills

    This 2-day course will enable you to develop an understanding of the principles of effective communication and identify the main barriers to effective communication within business scenarios.

    Module available at:
    • Grŵp Llandrillo Menai
    • Wrexham Glyndŵr University

    Customer Service

    This 2-day course will look at competitive advantage as an essential element of business success. Customer service strategies to facilitate competitive advantage are significant in many business environments but particularly evident and effective in a retail context. Customer service strategies will be investigated and methods of strategy implementation considered.

    Module available at:
    • Grŵp Llandrillo Menai

    Behaviour in Business

    This 2-day course in behavioural science provides a unique and valuable contribution to our understanding of complex human behaviour. This module provides an introduction to the main principles of human behaviour, and specifically how these principles have been applied in the work place to solve problems of safety, create a better work environment and increase performance.

    Module available at:
    • Bangor University

    Negotiation skills

    This 2-day course reviews a diversity of negotiation theory, alongside factors that affect negotiation practice such as use of power and influence, personality and communication skills. A range of techniques appropriate to different situations and people will be utilised. Participants will learn more about themselves and their approach in order to assess their ability to: prepare for, conduct, review and improve negotiations in their own organisations.

    Module available at:
    • Bangor University

    Integrated Marketing Communications

    This 2-day course examines the process by which an integrated marketing communications programme is planned, developed and executed Develops an understanding of the overall marketing process, how companies organise advertising and other promotional functions, buyer behaviour, communication's theory and how to set goals, objectives and budgets. Participants will examine and gain understanding of the environment in which these activities take place, including the various regulatory, social and economic factors that affect the organisations integrated marketing communications program.

    Module available at:
    • Bangor University
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